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Three Decades of Excellence - Forward Integration in Retrospect

Ideas need wings, and wheels, too. TC Dayalan, the founder of the Manam Group, did exactly that, investing his ideas with imagination and initiative. The Group came into being in 1975 in a tool room in the Guindy Industrial Estate in Chennai. With his vast experience in fabrication and die-casting, Dayalan had earned the trust and business of automobile, electrical, electronic and household appliances industries by meeting their tooling requirements for pressure die-casting components. It did not take him long to anticipate the need for specialised services and see the possibilities for forward integration. The idea took shape, and Southern Pressure Castings, the pressure die-casting foundry, was born in 1981.

The establishment of Southern Accessories Private Limited in 1986 and a machine shop complete with CNC machinery in 1994 were significant steps in forward integration.

A winner of the Best Entrepreneur Award from the Tamilnadu Government in 1988, Dayalan envisioned the need for specialised service as well as forward integration. He established The Southern Pressure Castings, a pressure die casting foundry in Chennai in 1981.

Southern accessories Private Limited, a subsidiary was setup on 1986. A machine shop came up, complete with CNC machines, in 1994. It was yet another step in forward integration.

D.Jayavijayan, a mechanical engineer, joined the business as a Director in 1995. The following year, the Manam group clinched a technical collaboration with Villiers Limited, UK, to manufacture portable, multi-fuel internal combustion engines. Manam is the only company in India with Villiers collaboration.

Today Manam group has 3 major companies, 30 years in business, INR 300 million turnover, 10 product and service categories, 5 manufacturing units, 300 employees, and presence in 6 countries.

Global Reach

The Manam Group has a well-organized dealer network that has been developed over the years, making the group’s products readily available in more than 300 outlets in India’s Cities, towns & villages. With its presence in diverse markets each Manam product has built on the goodwill created by other products of the group.

Export has been a thrust for the group since 1990. Today, the Manam Group, through its exporters in India, reaches out to the world with its core products: castings, portable engines and services. Whether in India or abroad, the group’s commitment to the customer remains – providing quality products at the most economical prices.